Not too long ago, I was working on a 500-word article for a local, glossy magazine about backyard decks.The focus of the piece was on sun management, and my assignment was to give some options for — and discuss my personal experience with — cooling down a deck that gets too much sun in the summer.
The most familiar and popular option, of course, is to install an awning — but because of the angle of my deck relative to the sun, I found that there was no way an awning could provide me with shade during hot afternoons. Instead, I got a builder to create an inexpensive pergola — a simple wood structure with vertical poles and latticework — and installed sun-blocking shades on the sides and the top.
To round out the article, I interviewed the owner of a major local awning retailer to talk about the types of awnings and their benefits — and then called the owner of the small company that manufactured the shades I bought, to ask her about the benefits of outdoor shades.
Now, my editor doesn’t like a lot of quotes in an article. She typically just asks for one overview-type quote, because she feels quotes slow down the flow of a piece. So I used a quote from the awning guy, because it was clever and succinct, and awnings are a more widely used product. Then I discussed my own experience and praised the shades for being well priced, easy to clean, and effective in blocking the sun.
When the article was published, I emailed the shade manufacturer and sent her a link to the online version of the article. I expected her to be pleased with the nod that I gave to outdoor shades, so was completely unprepared for her snarky email response.
“I’m not sure why you sent this,” she wrote back. “Is something missing? I don’t see my quote, only the quote from the awning store.”
What? Couldn’t she read between the lines? Didn’t she see that while I quoted the awning retailer, the experience I described showed that shades were a better option? Didn’t she realize that I may have opened people’s eyes to a product they didn’t even know about? Wasn’t that more important that stroking her ego by including her name and her exact words?
I haven’t responded, because I don’t know what to say. Should I apologize for not quoting her? Blame it on my editor, who discourages quotes? Or try to explain to her that I actually did her a bigger favor by describing my success with her product?
What would you have done?
Another defensive day in the life of just another working writer.